Achieve your 2016 content marketing resolutions

As April draws to a close, how many of your New Year’s resolutions have already fallen by the wayside? Expensive gym membership wasted? Healthy eating plan abandoned? Not forgetting your professional resolutions…

If you’re a marketer, your promises may (indeed, should!) involve content marketing. After all, without good content, your marketing plan will come to a standstill. You can’t be in front of every customer and every prospect representing your chambers face-to-face, so you have to rely on content to carry the torch for you.

By generating better and more regular content, you can engage your target audience in your brand. But it doesn’t necessarily have to mean more work for your already-busy clerks’ room. Here are some pointers to ease your workload and help you stick to your resolutions:-

Make content personal
Content overload can render your audience blind to your message. The trick isn’t making more content, it’s making smarter content by delivering personalised, hyper-relevant messages to the right people, at the right time, in the right place.

Get the most mileage out of your content
Take the concept of “waste not, want not” to another level. One way to ensure you get the most out of your expertly written content is to repurpose it in as many ways as practicably possible. For example, turn your research into infographics, white paper or another valuable resource.

Encourage sharing to make content matter
According to figures, only 10-20% of your readers will make it to the end of your content piece. To tackle the issue, simply put the best information right up top and make sure you’ve installed social sharing buttons (if it’s a digital resource) to reach a wider audience, even if your readers don’t read every word religiously.

Plan, write and edit
For the actual copywriting process itself, divide your time into three stages. First, plot your ideas. Second, write the first draft. Third, edit meticulously. Allocate sufficient time (and concentration!) to do the task justice.

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