Achieve your 2016 content marketing resolutions

As April draws to a close, how many of your New Year’s resolutions have already fallen by the wayside? Expensive gym membership wasted? Healthy eating plan abandoned? Not forgetting your professional resolutions…

If you’re a marketer, your promises may (indeed, should!) involve content marketing. After all, without good content, your marketing plan will come to a standstill. You can’t be in front of every customer and every prospect representing your chambers face-to-face, so you have to rely on content to carry the torch for you.

By generating better and more regular content, you can engage your target audience in your brand. But it doesn’t necessarily have to mean more work for your already-busy clerks’ room. Here are some pointers to ease your workload and help you stick to your resolutions:-

Make content personal
Content overload can render your audience blind to your message. The trick isn’t making more content, it’s making smarter content by delivering personalised, hyper-relevant messages to the right people, at the right time, in the right place.

Get the most mileage out of your content
Take the concept of “waste not, want not” to another level. One way to ensure you get the most out of your expertly written content is to repurpose it in as many ways as practicably possible. For example, turn your research into infographics, white paper or another valuable resource.

Encourage sharing to make content matter
According to figures, only 10-20% of your readers will make it to the end of your content piece. To tackle the issue, simply put the best information right up top and make sure you’ve installed social sharing buttons (if it’s a digital resource) to reach a wider audience, even if your readers don’t read every word religiously.

Plan, write and edit
For the actual copywriting process itself, divide your time into three stages. First, plot your ideas. Second, write the first draft. Third, edit meticulously. Allocate sufficient time (and concentration!) to do the task justice.

Please follow and like us:

4,344 Comments

  1. After research a few of the weblog posts in your web site now, and I actually like your manner of blogging. I bookmarked it to my bookmark web site record and might be checking again soon. Pls take a look at my site as properly and let me know what you think.

  2. Spot on with this write-up, I truly suppose this web site wants rather more consideration. I抣l in all probability be once more to learn way more, thanks for that info.

  3. Thanks so much for providing individuals with an extremely nice possiblity to read in detail from here. It is always so ideal and as well , stuffed with fun for me and my office colleagues to search your website not less than 3 times per week to read the new issues you have. And lastly, I am also actually amazed considering the spectacular tricks you give. Some 2 areas in this posting are certainly the most suitable I have had.

  4. I simply wished to say thanks yet again. I am not sure the things I would’ve followed in the absence of those creative ideas shown by you about such topic. Entirely was a scary scenario for me, but discovering a new specialized strategy you dealt with it made me to jump with joy. I’m happy for this advice and then trust you are aware of an amazing job you have been putting in instructing most people via your website. I know that you have never encountered any of us.

  5. I’m truly enjoying the design and layout of your site. It’s a very easy on the eyes which makes it much more pleasant for me to come here and visit more often. Did you hire out a designer to create your theme? Outstanding work!

  6. [url=http://forum.syntone.ru/index.php?s=489bd42576eb5b953121c960308ce4ff&showuser=112384]cash-for-old-car.com[/url]