How to amplify your email click-through rates

Click-through rates vary industry to industry, customer to prospect, opt-in to purchased database. An oft-quoted baseline is 15%. We receive more and more emails each day and have ever-diminishing time in which to read them.

A decision is made in only 2 seconds as to whether or not to open and read items in our inbox. That’s reliant on three attributes of your email – from address, subject line an preview header.

Here’s how you can make the most of them and get your emails noticed:-

1. From address
This is all about your chambers’ brand on an individual relationship level. Even if recipients know your chambers, however, they’re likely to ignore info@ email addresses. Emails from personal email addresses are far more likely to be opened.

2. Subject line
In short (6 words or less), you need to show recipients what’s in it for them if they read your email. The more relevant your title, the more opened your email will be. Including the words “you”, “your”, “how to” and numbers will all encourage the reader that the email is about and of use to them.

3. Preview header
Your preview gives a sneak peek into your email. From there, recipients can decide if they think what you’re offering is personal and meaningful. It’s essential that your first sentence is enticing, to the point and matches your subject line.

Play around with these key attributes and see your nurture stream increase to up to 15% click through.