Communications, press & social media
Regular, relevant communications help ensure that you and your chambers remain at the forefront of your clients’ minds. It helps position you as the experts or ‘thought leaders’ in the industry sectors or areas of law in which your clients are interested.
Properly constructed content triggers clients to get in touch, cementing the bond between you and them. It makes clients feel like you are there for them, that you are their main source of legal information and that you are interested in them even when they aren’t spending money!
It's important to understand that, to be successful, communications need to form part of an integrated marketing plan - otherwise they will appear random and will not generate the interest you had hoped for.
Integrated marketing content include; press coverage, advertisements, direct mail, email, newsletters, web copy, phone calls and face-to-face interactions at events, seminars, workshops and plain old client meetings/ lunches.
Our communications services include:
- Strategy formulation
- Marketing plan design & implementation
- Market research & client surveys
- PR & communications strategy & delivery
- Chambers brand creation & management
- Advertising campaign design & implementation
- Graphic design
- Copywriting & chambers collateral production
- Social media management
- Social media training
- Bespoke newsletter generation for chambers
- Hard copy mailshots and invitations
"Argent used Bar Marketing for our bi-monthly newsletters, they were always produced quickly and efficiently and to a very high standard. We have received very positive feedback about how informative our newsletters are, and we think they are incredibly useful to project new and relevant information to our clients, as well as maintaining a good relationship with them. We try and ensure they are light-hearted, and an easy and enjoyable read. The newsletters have definitely been of good use to our business, allowing people to sign up to seminars, get to know our team a little better, and keep them up to date with all things Argent!"
"I could not recommend the service more highly – I have always been sceptical in the past as to what a third party can to do to help with the marketing of Chambers but Catherine understands how it works and ensures that you keep to time frames and makes sure that a product is sent out even if no one in Chambers contributes."