NEW 'A practical guide to marketing for lawyers' 2nd edition - GDPR content and checklists
Great news! The second edition of A practical Guide to marketing for Lawyers is now published.
The second editions contains a great deal of updated content (marketing methods never stay still and rules are always changing) as well as featuring a new chapter covering GDPR that becomes law on 25th May 2018.
GDPR is revolutionising any form of marketing that uses personal data. With fines of up to €20 million or 4% of global turnover, failure to comply is not an option. The book’s handy checklist shows you how to obey the rules.
Our hot-off-the-press publication contains all the marketing know-how you need ranging from branding and budget setting to social media and strategy, with a series of essential checklists at the end to help you through your various marketing tasks.
Those lawyers and barristers' clerks lacking marketing expertise and operating with more modest funds can find the guidance they need in our practical book which provides a comprehensive overview of each element of marketing communications. Written in layman’s terms, it’s ideal for newcomers and seasoned marketers alike.