Winner – Corporate LiveWire Global Awards 2020

Winner - Corporate LiveWire Global Awards 2020 - best ‘chambers marketing specialist’

Bar Marketing has won ‘chambers marketing specialist of the year’ at the Corporate LiveWire Global Awards 2020.

The Global Awards represent the pinnacle of business achievement and champion the best in their fields. Corporate LiveWire invites subscribers of its online platform to nominate shortlisted companies to determine each category’s winner.

Bar Marketing attributes its top accolade in the niche chambers marketing category to replica womens rolex explorer m216570 0002 rolex calibre 2836 2813 mens silver tone black dial its ongoing work with sets both in the UK and overseas. Services provided to individual barristers and chambers as a whole encompass the full range of marketing activities from directory submissions to secure deserved rankings in legal directories to training in strategic and operational marketing to strengthen teams’ internal resources.

Commenting on the win, Catherine Bailey, managing director of Bar Marketing, said, “We’re stunned and delighted to gain awards recognition by Corporate LiveWire. Winners are chosen for innovation, ethical practice, industry recognition and, most importantly, service excellence. Our Global Award showcases our unrivalled legal sector expertise. It’s evidence of our results-driven, innovative and client-focused delivery of marketing services.

“This awards success follows hot on the heels of our SME UK Awards 2020 win. It really is an honour to have won these two respected awards this year. 2020 has been a challenging year for everyone. It’s given us the opportunity to share positive news with our client base amidst all the gloom. And producthermes fashion handbags 685376 without our clients, Bar Marketing would not exist. Our latest award win is testament to our employees’ consistent hard work and our clients’ unwavering support. We’ve gotten through 2020 stronger together. Long may our long-lasting relationships continue.”

For further information, or to discuss marketing requirements, please contact us.

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Short-listed for SME Awards 2020

Short-listed for SME Awards 2020

We're delighted to have been short-listed for the 2020 SME Enterprise Awards for the Best Barrister Chambers Marketing Consultancy.

The winners are announced at the end of August, so we're crossing our fingers that all our hard work pays off.

We would like to thank our clients who nominated us and those who supplied feedback to the researchers on our behalf, their support means a great deal.

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NEW: Practical Guide to Marketing 2nd Edition – GDPR guide & checklist

NEW 'A practical guide to marketing for lawyers' 2nd edition - GDPR content and checklists

Great news! The second edition of A practical Guide to marketing for Lawyers is now published.

The second editions contains a great deal of updated content (marketing methods never stay still and rules are always changing) as well as featuring a new chapter covering GDPR that becomes law on 25th May 2018.

GDPR is revolutionising any form of marketing that uses personal data. With fines of up rolex cellini mens m50519 0006 rolex calibre 2836 2813 automatic to €20 million or 4% of global turnover, failure to comply is not an option. The book’s handy checklist shows you how to obey the rules.

Our hot-off-the-press publication contains all the marketing know-how you need ranging from branding and budget setting to social media and strategy, with a series of essential checklists at the end to help you through your various marketing tasks.

Those lawyers and barristers' clerks lacking marketing expertise and operating with more modest funds can find the guidance they need in our practical book which provides a comprehensive overview of each element of marketing communications. Written in layman’s terms, it’s ideal for ren thc e cigaret pen newcomers and seasoned marketers alike.

Read more, download a free sample chapter.

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5 top tips for marketing metrics

5 top tips for marketing metrics

Q: So, you’ve set your marketing budget for the coming year but how do you know with any certainty how much each pound spent on marketing brings back in new instructions?

A: Marketing metrics. Conquer the data with key analytics and turn data into information into insights into outcomes. Chambers growth through marketing can only truly be understood via effective analytics.

But, where to begin? Here are five top tips to get you started…

1. Maintaining consistency and alignment
Be sure that your measurement decisions are consistent with your chambers’ established business plan. Align the two (metrics and strategy) for best success.

2. Starting small
Select one marketing tactic to measure, apply the metric and see how it works for you. Then refine the metric based on what you learn. Meanwhile, select an additional tactic to measure. And so on. You can keep building your measurement programme reasonably and gradually, until eventually you’re productively measuring every tactic.

3. Selecting your first tactic to measure
If you’re unsure which tactic to select as your first, either choose an easy or important tactic to measure. Some tactics are easy, some are impossible or nearly impossible, and most are somewhere in between. You can gain experience and confidence more quickly if you start with an easier challenge, hence why to choose the former.

The latter option may relate to the most expensive tactic in your marketing plan. Whatever the reasons, if it’s important, get to grips with it.

4. Utilising software where possible
Lots of commercial tools exist for the purposes of monitoring your marketing, ranging from Google Analytics (website analysis) and Klout (social media scoring) to MailChimp (email marketing statistics) and Moat (online brand advertising reviews). Some are free to use too. If you have the cash, paid-for versions and chargeable software (such as DataXu) can be utilised for more in-depth studies.

5. Mastering the full range of metrics
Customer acquisition cost, percentage of customers generated by marketing, brand awareness, organic search ranking, net promoter score / customer satisfaction, conversion ratio, marketing mix modelling, social media mentions, communications share of voice, customer lifetime value… the list is endless. Select your metrics wisely or you’ll have too statistics than you know what to do with!

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10 killer web copywriting tips

10 killer web copywriting tips

Use these 10 copywriting tips for knock-out content that’ll tempt browsers onto your site, lower your bounce rate and encourage repeat visits in the future.

1. Learn to write powerful headlines
All your copy is worthless if your headlines don’t entice visitors to click through and read further from the outset.

2. Be concise
People have shorter attention spans than ever; particularly in an online capacity. Use short sentences and short paragraphs. Of course, there are occasionally exceptions to this rule.

3. Remember the important details
Who, what, when, where, why and how are critical for good copywriting.

4. Use short words
Simple words communicate better than big words and pompous language or corporate speak. It’s easier to read and makes it feel more like a conversation.

5. Make it skimmable
Online readers don’t read everything word for word. Instead, they scan to find what they’re looking for so make your content easy to skim. Use various formatting techniques that break up the text and draw the reader’s eye to important points, for example headings, subheadings, bulleted lists and images (or other media) with captions.

6. Craft a compelling call to action
What happens when your reader’s finished your page? Call them to action by requesting they visit another related web page, complete a contact form, download a white paper etc.

7. Use positive language
Write sentences with positive words ie. “Don’t get left behind” might become “Get ahead of the competition”. Sometimes negative language is necessary and adds variety to your copy, but don’t overdo it.

8. Back up your claims
Logic influences decision making. Use statistics, research data, case studies, testimonials and other sources to prove what you say is true.

9. Balance text with images
Not a copywriting tip as such but incorporating various media (like photos, videos, infographics, slides and more) in your website makes a huge difference.

10. Link to reputable sources
Nothing online exists in a vacuum. Linking out to high-quality websites is helpful for your visitors. And, associating yourself with other credible websites will do wonders for your own reputation.

Contact us for assistance with your website copywriting projects.

 

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The Ultimate LinkedIn Guide

Content: recycle and reuse

To set the scene, LinkedIn is used by both individuals and businesses to market ourselves and our companies. It’s always in professional mode because people hang out on LinkedIn to meet and learn from other professionals. Therefore, while it’s important to be friendly, act accordingly. Keep the more informal, chatty posts for other platforms.

You can create personal LinkedIn profiles and company pages. We’ll tackle each area in turn…

Personal LinkedIn profiles

It’s highly likely that plenty of your firm's partners and staff already have a LinkedIn presence. All of these play an important role in defining your firm’s online reputation. If they’re strong, consistent profiles, you’re on to a winner as you’re presenting yourselves as an HAPP Box Mini Cup expert, unified team. If this isn’t the case – whether it’s that very few of your staff are on LinkedIn or that the profiles which do exist are of varying quality – some gentle encouragement and guidelines distributed around your organisation wouldn’t go amiss.

Here’s what personal profiles should include:-

1. Photograph
Even on a professional level, people like dealing with people. Getting a good photo of yourself isn’t difficult with the plethora of Smartphones and other devices we use, all of which have high-tech camera technology embedded within them. Believe us, a photo makes all the difference.

2. Summary
The second most important part of your profile is your summary. Be authentic (false claims stand out a mile) and, as well as describing your sector experience and personality, also outline the benefits you offer clients and prospective clients of your firm.

3. Other profile areas
Populate the ‘Experience’, ‘Volunteer & causes’, ‘Skills’, ‘Education’, ‘Additional info’, ‘Organisations’ (membership bodies etc) and ‘Contact info’ sections. But be selective about the information you upload about yourself. If you’ve had lots of jobs, don’t list them all, especially not the more junior roles, and think about bundling some together under one heading. Make it easy for people to scan your profile and instantly understand your career history, qualifications and how to get in touch.

4. Connections
The more people you connect with, the better it is for business. Personalise your connection invitation message to encourage positive response. Don’t connect with anyone and everyone though. Select connections in your industry only. Once connected, treat your connections with respect. Don’t spam your database with marketing messages. They won’t thank you for it.

5. Recommendations
It’s readily acknowledged that recommendations are the best form of marketing there is, so this area’s pretty important too. The way to gather recommendations is to recommend others and hope that they’ll reciprocate. You’ll find that the majority will do so. It’s bad practice to request recommendations from all and sundry. Give something first and they’re likely to give something back in return.

6. Groups
This category falls under ‘Interests’. Find out which groups your peers are part of and ask to join. Thereafter, take part in the conversations. Again, don’t blast group members with marketing. You’ll annoy everyone and risk getting banned from the group for such poor etiquette. Instead, offer advice, comment on others’ posts and generally show your subject area knowledge. And, when confident enough, why not devise your own groups?

Company pages

Next, create a company page. You need a personal LinkedIn profile to do this. Go to ‘Interests’ and ‘Companies’ from the top toolbar then click ‘Create’ under the ‘Create a Company Page’ heading on the right hand side. Your company page should be a mini version of your website so that those interested in discovering more about your firm can from within LinkedIn. Here’s what to do:-

1. Tell the story of your firm
Choose the ‘Home’ tab from the top toolbar and ‘Edit’ to the right of the screen. Only designated administrators can perform this function. You want your followers to be able to read a high-level overview of your firm, its mission and areas of expertise.

Use your website’s ‘Home’ or ‘About us’ pages as a starting point. Bear in mind your keywords to boost search engine optimisation (SEO) performance. Don’t set up your page then let it lie stagnant. Keep it up to date.

Once you’re done editing your page, click on the ‘Publish’ button in the right hand corner (or ‘Cancel’ if you make a mistake).

2. Use images
With your overall firm’s branding your foremost consideration, select images to bring your company page to life. Your firm's logo will appear next to your name at the top of the page. Dimension requirements are 300 x 300 pixels. Your main image reflects your business. This should be 646 x 220 pixels and make it eye catching!

3. Add specialties
You’re allowed up to 20 of these but it doesn’t mean you must fill all 20 available spaces with generic terms. Again, for SEO reasons, list a handful of keyword-specific specialties. You’ll rank higher on Google and people will find your set more easily.

4. Create showcase pages
Every one of your LinkedIn followers isn’t interested in every one of your legal area specialisms. Taking the place of the old ‘Products / Services’ tab, showcase pages allow you to develop customised pages for various target audiences and ultimately develop niche communities around them. LinkedIn members can actually follow these without following your entire chambers. You can then tailor content to your heart’s content.

Click on the arrow next to the ‘Edit’ button located in the top right hand corner of your company page and select ‘Create a Showcase Page’ from the drop-down list presented. Thereafter, choose a page name, assign administrators, write a description, attach a representative image, select an industry, include a URL to a relevant landing page on your website and upload your logo. Click ‘Publish’ at the end to make your page live.

5. Post compelling content
Get into the habit of posting content regularly, be it blog posts, press tốt nhất PUFF & BEAR Vape Dùng Một Lần releases, industry announcements, service developments or other updates. It’s about having conversations with your followers by providing valuable resources and nuggets of information which your audience needs and wants.

This doesn’t have to be freshly written content each time. Sharing articles posted by industry spokespeople is equally acceptable.

Post content through the ‘Share an update’ area on your company page. These posts will then appear on your home screen and your followers’ news feeds. Consider optimum time of day (mornings are generally preferred), length of post (keep it snappy with a link for more information) and imagery. Use photos always and videos where possible (more on this later).

6. Attract followers
Your content (step 5 above) will do much of the work for you but you also need to request that firm employees feature your organisation as their present employer, follow your company page and drum up more quality followers. This could be via LinkedIn’s InMail messaging system, their email signature, PowerPoint presentations and during face-to-face conversations.

Similarly, your Partners and fee earners can invite followers through your website, newsletters, white papers and other marketing collateral.

Not forgetting reciprocal exchanges. Follow others and they’ll follow you in return. Locate esteemed industry figures to follow. You might want to check out who they’re following too.

Maximising your firm's presence on LinkedIn won’t happen overnight. Persistence and patience are vital. After all, the best things in life come to those who wait!

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